I'm sure the billion monthly users care that you think dancing isn't cool, or they're all losers. 🙄
I'm not a big TT user, but hate to tell ya - it's where the kids are, it's part of their culture and a bunch of them making way more than you and I are at our jobs. So call 'em no talent, but someone is watching, so they'll be laughing all the way to the bank...
And I'm not trying to defend dancing on social as something that is uplifting society, or even as something *I* think is cool, but 1) who are we to judge and 2) as a marketer that works with a few Fortune 500 clients, I assure you, you're undervaluing the power of the losers on TikTok.