Heck, back then the biggest sponsor was Marlboro! Like, you could smoke, IN YOUR SEAT IN THE STADIUM!?
I definitely remember walking in with a gallon jug of margaritas (not sure why) and vaguely remember toppling over when we scored a TD.
And North side? Hooter Hill? I've heard of it. One time, I was just standing there minding my own business, when suddenly the fence next to me rattled and a guy dropped down seemingly out of the sky. Turned out to be a friend of a friend who saw us, ran up, scaled the fence and was in the game. ?
Different times, different time. I think beers in the stadium were actually free back then...