I agree that the statement can be worrisome.
One way to take the statement is he doesn't care about football he wants to be an "entertiner and an icon."
Another way to take the statement is he wants to be an "entertiner and an icon" so he is going to whatever it takes to win the Super Bowl because he knows that is the only way that being an icon is going to happen is with Championships.
Both ways you're putting words in his mouth.
Based on the way he plays and from basic history lessons of failed QBs of the past I tend to go with the second statement, but its all open for interpretation.
Through the interviewing process the NFL player personnel Execs will have to determine if they believe wants to take the Super Bowl route.
Personally I would love to see Cam Newton flashing that $100,000,000 smile in a Buffalo Bills uniform as often as I see Peyton Manning's silly face. Especially if it comes with as many or more Super Bowl rings.