I had lunch with my 10 year old at school last week. The kids started talking football and my son said he was a Bills fan, which usually gets kids to start abusing him for it. But this year, all the other kids started saying what a great team we were and how the Bills and Lions would probably meet in the Superbowl. (the ESPN hype machine is doing it's job ) this is the first time my son seemed excited and proud to be a Bills fan. I'm loving it.