and last year was down 8%, so that is a 15.5% loss in viewers in 2 years. wow.
I personally know a number of people who used to watch football regularly, but no longer watch aside from an occasional game and in some cases not at all. One of the common themes they all sited is that they will not support a league with players who openly disrespect our country, our flag and our military. Is this really hard to believe? 2 of the people I mentioned are former military and both cancelled their Sunday ticket.
Are you really surprised that there are conservative Americans out there who take this seriously? If so, you aren't paying attention.
I am not saying that this is the ONLY reason by any stretch, but it is certainly a contributing factor.