Wow. I actually wasn't aiming at you at all. I just happened to have my DTV bill in front of me while I was typing that (writing out my weekly bills) and used that as an example. I have no idea if you send XMAS cards. Many don't. You actually DO have quite an exagerated sense of self, don't you?
What I WAS doing is responding to your point about it having no effect. I think it does if you are a small business owner that does a lot of mailing. Sure, everything goes up-but everything that goes up has an impact, because very often small business enterprises have to run a very tight P&L to be competitive, and can't easily pass those increases off to their customers. When they do that, they run a risk of being outbid by the larger companies that are better structured and positioned to absorb those kinds of increases. Try being an environmental remediation company doing about 2.5 million a year competing against guys like CH2M Hill.