Really considering that they have hockey leagues in Florida (that are extremely popular) I think you are very misguided here. it not a drowning sport in any way, contracts continue to climb year after year that is complete opposite of drowning. it the 5th highest gross sport in the world
according to wiki. (https://en.wikipedia.org/wiki/List_of_professional_sports_leagues_by_revenue) and AI says it 4th in the USA. With MLS 4 billion behind Hockey .... https://www.google.com/search?q=highest+grossing+sport+leauges+in+the+us&client=safari&sca_esv=8a3c59226109f1b5&rls=en&ei=dUksaePOJ_KrptQP366G8Q8&ved=0ahUKEwij3Z2fgJqRAxXylYkEHV-XIf4Q4dUDCBE&oq=highest+grossing+sport+leauges+in+the+us&gs_lp=Egxnd3Mtd2l6LXNlcnAiKGhpZ2hlc3QgZ3Jvc3Npbmcgc3BvcnQgbGVhdWdlcyBpbiB0aGUgdXMyCBAAGIAEGKIEMggQABiABBiiBDIIEAAYogQYiQUyCBAAGIAEGKIESNtCUABY0SxwAHgAkAEBmAGvBqAB2BOqAQsyLjEuMy41LTEuMbgBDMgBAPgBAZgCBqACywuYAwDiAwUSATEgQJIHCTEuMi4yLjAuMaAHqC-yBwkxLjIuMi4wLjG4B8sLwgcDMi02yAca&sclient=gws-wiz-serp#:~:text=AI Overview,$2 billion.