I don't think it represents the full experience of a Bills tailgate. This glorifies (exposes) those people that have an IQ ranging in the linebackers jersey numbers. Unfortunately not a lot of video exists of people hanging out, chatting football and enjoying themselves. It just doesn't make a great 5 second video clip (or appeal to those that have a 5 second attention span). Sadly they talk about "going viral" and "one upping each other", that's what scares me and may force changes to the way we tailgate or if a new stadium is built, how the lots will be policed and monitored.
The video represents a small segment of the Bills fan base. Although Kenny's tailgate is shown, there is a lot of good fun at that tailgate that has nothing to do with Dildos and table smashing. The ketchup ceremony is a tradition that for someone who has not seen it seems ridiculous, but it is not violent, disrespectful or dangerous.
Barstool sports is putting a spotlight on the "less than brilliant" Bills fans, and to the rest of the NFL, we will all be painted with this as our normal behavior.