Well written, quite a few gems, personally I liked the ending:
"Every team generally takes its cues from the head coach, and while Belechik has been very successful at winning games, he has also been very successful at alienating his franchise from everyone else in football. Looking back on all the other dynasties in pro football, I cannot think of another one that has been more reviled league and nationwide than the Patriots. It’s not because they win; it’s how they win, and how they seemed to behave as world-beaters even though their margin of victory in championship games was smaller than Belichik’s dick."