You completely missed my points.
1) Rogers Centre is a bad football atmosphere all around.
2) Reaching out to the Toronto market by putting a bad NFL product in a bad stadium for football and charging them ridiculous money does not, in fact, make them a part of that market. The "better product" part would help, but it remains to be seen and proven. For now, it looks to me like the Bills took the money and ran - which is to say there was none of Russ Brandon's marketing genius around this series. It looks in fact like they let Rogers handle it, which was a massive mistake. There has been lip service paid, but basically the whole thing has been a case of "thank you very much for paying way too much for this and lining Mr. Wilson's pockets." It has not been a well-coordinated effort. The fans from St. Catherines and Hamilton were there before this stupid debacle, and they'll be there afterwards.
If they want fans to really come out and get the thrill of the game, they need to do it outdoors, and they need to go for volume over price-per-ticket. Make the games cheap, and you endear yourself to a fanbase - sound familiar?