I'm not sure what you guys want out of Peter King. Although he often touches upon non-football issues, he consistently reports on relevant football news. The fact that you keep going back to him week after week even though you "hate" him merely proves that he must be saying something that you find interesting.
Personally, I think the outside stories, although occassionally uninteresting and pompous, are part of what makes the column so popular. If you only want the facts on what's going on in the NFL, read the AP wire.