First off, ripping on soccer vs hockey is retarded, whatever the heck you feel personally, soccer is the most popular sport worldwide. Hockey on the other hand, will NEVER launch a sports empire. Its a sport now played only by a handful of people and was having all kinds of problems with ratings BEFORE they cancelled the season, sparking the launch of a new ad campaign focusing on hockey made in the USA. I enjoy watching hockey, but you guys need to realize that it is losing appeal, say whatever you want about it being a real sport, but the truth of the matter is most Americans can't relate to it or are bored by it save when there is an injury, freak accident or huge hit. NHL is DOOMED