No one is in the business to lose money, and that includes Ralph. But while making just $10M would be fine for him, it wouldn't for most, especially someone who lives outside the community (Ralph is from Detroit, which says a lot to me). The issue of losing franchise value means nothing because as I said, Ralph could sell the franchise to someone who wants to move it to L.A. and charge a premium for that right alone. The potential provision that would prevent a new owner from getting additional revenues would likely not make a difference, if the new L.A. franchise were as successful as the NFL thinks it could be.
So in short, no Ralph isn't a philanthropist, but he's the least selfish owner I have ever come across. His action tell ME that he's fighting for the Bills' survival IN WNY, not just his own financial well-being.