I think the original point was a good one though - when I hear these guys just going off with over the top swearing it personally turns me off to what they are saying . I understand it's a different environment (literally locker room talk), but gratuitous over-use can really cause the underlying message (if there is one) to be lost. Not just coaches either . It's one thing to throw a and F bomb or two in for emphasis - but to do it every other word like Landry's eye rolling rant just shows lack of intelligence and ability to communicate IMO