I fel like they kind of outsmarted themselves with the run up from shotgun to quick do the sneak - just didn't seem like it allowed things to be set from our side and also got the D even more zoned in.
It's crazy to me to not be able to get 6 inches with a QB sneak. How does Brady always fall forward for a yard on QB sneak - always. Can't every QB just watch tape and do what he does? I would be in the group that would be second guessing "why not just do a QB sneak!" if they did anything else. It's just crazy to me you can't convert those 6 inches.
I also can't believe how unlucky the scramble before was - great effort play, but just shift the ball 6 inches towards the goal line as you are falling - geez.