I think we are on the same page - above I said "Regardless, think everyone agrees there could be more imaginative ways to run the ball." In the context of what Joe B was saying, the unimaginative runs up the middle that seemed so forced almost look to be some kind of (half-hearted?) concession by Daboll to McD's wishes - just terrible play design/choice/commitment/execution (which probably pisses McD off even more)