I don't want to go off on a whole tangent here, but in today's NFL, specials is one area where you can gain a cheap advantage EASILY, and it could be the difference in winning 3-5 more games. If I were running an NFL team I'd pour resources into specials - hire the best coaches, force your head coach to allocate lots of practice time to it, fill the bottom of my roster with great ST players, and spend an extra $2-$3M/year on the best field goal kicker in the league (a fraction of the difference between worst and best QB, for example).