On Inside the NFL they had a list of coaches available such as Billick, Shanahan and Holmgren, and they were talking about coaches not all getting the big money in recent years. To which Bill Cowher commented on how it's not about the money for these guys, it's about going to an organization that is committed to winning and going after a Super Bowl. sadly, I am not sure a big name coach would feel confident that the Bills are indeed committed to winning. So even if Ralph opened his pockets, there's no guarantee a "big name" coach would take the position.