I enjoy watching the World Cup. Just try it sometime. No, I mean REALLY try it. Make a decision to watch as much of the series as possible and learn the rules of the game. Just like most other sports, if you have a team to follow and get to know the players, you will care who wins and it won't be boring.
I remember back in another life when I absolutely HATED American Football. I was a die-hard Aussie Rules fan and thought that Football over here was a bunch of pansies running around protected by all that padding and were so spoiled by not having to play the entire game as offense AND defense. And to make it even worse, they actually got to set up to kick the ball!! I was bored to death for years. Until I moved to WNY, started following a team (Bills) and started learning the game.