Suffering? I was just busting your chops...and I "know" you know that...even without formal analysis.
Are you sure about this? Was that the only reason? Perhaps you are being played by an emoticon craving, diaper buying, beer drinking troll...
As I said above, I enjoyed your post. At face value, your example is a 'crazy' correlation in terms of shopping patterns. Undressed, however, it makes perfect sense. I'll be interested to hear your opinion in the future as it relates to the Bills use of this type of question/solution seeking. Not sure how much we will be able to 'see' from the outside though. In my mind, it all seems like a bit of a leap to apply this in the world of professional sports. I can see how it would help with product presentation/sales/marketing etc.; but I'm not as confident in it markedly affecting the on field product. I'll offer that a lot of that may have to do with my naivete in terms of this type of thought. Perhaps, you and others, can shed some light as we see how the Bills use it.