I'd like to see the weather played up. Example, MNF will probably show some typical shots of Niagara Falls, downtown, etc.
That's all well-and good, but how about sending a film crew out to Holiday Valley, instead ...
show downhill skiers, chair lifts, hot chocolate around a fire, etc ... make the Buffalo region out to be a winter wonderland instead of the frozen tundra.
Marketing, dammit !!