The promotional industry is incredibly competitive, which means high priced clicks and very, very difficult SEO. You have basically zero chance of ranking for the top keywords / phrases SEOwise for probably a few years ("custom printing", "promotional items" etc) , so I would suggest focusing on longer phrases, or geographically targeted phrases. That said, SEO is a gift that keeps on giving so don't ignore it. I did some good work on some of my sites 5 years ago and it is paying off in spades today...