The Bills aren't getting any more than 1-2 regular season home primetime games until they build a new stadium, no matter how good they are. Roger is clearly sending a message.
Don't forget that Michaels was originally traded by ESPN (Disney) for Oswald the Rabbit.
https://en.wikinews.org/wiki/ESPN_trades_Al_Michaels_for_"Oswald_the_Lucky_Rabbit"
Russ, like many other Bills fans, seemingly has the insatiable appetite to be first on record proclaiming a (HC/QB/1st rd pick/etc) irredeemably sucks.