That's business, and let's not forget, it is a business first. The new ticket pricing & PSLs will spell that out quite clearly for anyone not understanding that.
Why shouldn't the players get what they can when they can get it.
Per the above, that's what good GMs do, they manage that ala good business, or conversely, don't.
It helps when you effectively backfill positions in preparation for that via your drafts, and again, conversely, hurts when you don't.
Having said that, Poyer will be above-average this season. He's at the top of the profession in terms of intellectual understanding and reacting. That's worth a lot.