It depends. When they're inside the stadium, the media is on the home sideline; in previous years, I've chatted with a few guys as they wandered by the front of the stands. However, someone as high-profile as King would probably try to steer clear of all the people calling his name from the bleachers ...
Over on the grass, they're in between the two fields, but instructed to move behind the end zone nearest the crowd if they take a phone call. That's what the training camp release says, anyway.
Of course, if you know them, you might also convince them to wander up into the bleachers and visit for a spell ...
(Thanks again, guys.)