The "local wrap" rumor started at one of my old hangouts a couple of years ago:
http://www.sportsjournalists.com/forum/ind...ic,59854.0.html
Rochester wasn't mentioned as one of the targets, though. Seemed like they were aiming more at the smaller dailies. Of course, you also have the problem that USAT doesn't publish on weekends, when most of the advertising inserts run, so there would still have to be full-service local papers on those days.
Haven't heard too much about this lately ... but you can count on the idea that they're going to keep making more and more of their content digital. Blogs (including Maiorana's brand-new "Ultimate Season" project about the '78 Yankees/Red Sox), live-tweeting games, stuff like that.
Speaking of which, here's Sal's reaction to the latest free-agent signings -- in blog form only, not in print: Is That a Pulse I Detect on OBD?