It's obviously a completely different ballgame between ESPN and the Dunkirk/Tonawanda newspapers. Honestly, I doubt anyone assigned either one of the T.O. columns which took so much heat on here -- it was probably more a case of the columnist thinking he had something to say about the topic, and knowing he had a platform to present it. For example, OTH intern Adam Bennett wrote a piece about Mark Cuban last week. I doubt Chuck Pollock would have asked him for something on the NBA, which is mostly ignored around here. More likely, they had space to fill (especially with Chuck on vacation) and Bennett had an opinion he wanted to share.
Tim's on the other end of that spectrum. There were quite a few nasty comments in response to his Lebron-in-the-NFL? piece, complaining about all the coverage King James was receiving ... but I also know that it was one of the most-read stories on the site. Someone asked ESPN VP of Communications (and Bona alum) Chris LaPlaca about the Favre hype when he spoke at the Dick Joyce Sports Symposium at SBU in late April. He replied that they HAVE to cover those stories -- more or less because everyone else is -- and added, "When we do great journalism, it doesn't get the hits."
Mark Kriegel, the FoxSports columnist who gave the keynote address at the symposium, took that point a step further, mentioning a great story Tom Rinaldi did on a high school kid who was dying of cancer and wanted one more chance to play on his school's baseball team. (He didn't remember the name and I didn't see the piece, but I'm pretty sure he was talking about John Challis.)
"Those stories are great, but they don't pay the bills," Kriegel said. "You have to pick your battles, and there's no shame in giving people what they want. There are worse things than over-covering Favre or Kobe, if it allows you to do stories like Rinaldi's."