There is no "Cole Situation". He is on the practice squad because we only have 4 WR on the active roster, and we think he can help the team more than other practice squad WR like Tanner Gentry or KeSean Johnson or even, for the last couple games, John Brown.
He's been called upon for 2 regular season games and has one more "free call up" left. He got a few less snaps last week against the Bears than the previous week against the Dolphins, likely because we were running a lot against the Bears and he's not a good blocking WR. (Isaiah McKenzie got fewer snaps than normal as well, likely for the same reason).
In the playoffs, there are unlimited practice squad call ups, so the team will be able to call him up for every game where they think he might help
Where we've had problems with jet sweeps, the problems have typically been with blocking at the line and downfield, causing the sweep to be stuffed in the backfield -not with the player running the sweep be it McKenzie, Hines, or Diggs. Beasley doesn't help that.