I think from a talent perspective, they've missed on getting some big-playmaker type guys. Instead, I think they've been focusing on the wrong style of players across the board; fast, but slightly undersized. Having some of those guys is okay, but it's led the team to the bend-but-don't break world.
I think what a lot of fans are looking for is a more stout front-7. Shut down running games, and force long fields. Quit living in the red zone defensively!
And btw.....is this the official start of the hype-video season?