I born and live in Argentina.
The change in NFL exposure in the las 20 years is phenomenal.
20 years ago if I want to see tne bills result I need to wake up at 6 am to see sporcentrer US version just to see 3 or 4 plays and the result.
Now you have thursday night game, redzone, sunday night, mnf and sunday ticket (and reddit some people told me....).
If this continue when you retire we are going to have an nfl dedicated channel for sure!
One thing that is true, the most of the people just see soccer, so if you want to see a bills game, you are going to have to see the game at a home (see a nfl game in a bar is difficult, except for some specific bars or when the superbowl is played.
GO BILLS!