and Pfizer has "the pursuit of normal" in its current TV spot - nauseating
“At Pfizer, protecting the regular routine in every day, drives us to reach for exceptional. Working to impact hundreds of millions of lives young and old, it’s what we call ‘the pursuit of normal.’”
https://www.fiercepharma.com/marketing/pfizer-offers-a-soft-sell-a-strong-message-vaccines