The weird thing is that during the actual play he seemingly has the entire herd of zebras in his pocket. Post play, he's certainly got a reputation that's earning him extra unwanted attention, but while the play is going on he draws an amazing number of penalties on opposing DB's. He may be an "OK" receiver who has OK speed, OK hands, OK quickness, OK strength, etc, but the one thing he is incredibly skilled at is hooking guys who put a hand on him downfield and making it look like his route has been altered without all the flailing histrionics that automatically make stripes roll his eyes.
You see new examples of it almost every week, but maybe the best one you'll ever see is that crazy penalty he drew at the end of th4e Carolina game. That ball had no chance whatsoever of being completed and he knew it and had the sense to not even make a play at it. But he set that safety up for a penalty when the guy was still 10 yards away from him. and ran his route right into a hook that didn't exist until he created it.
I don't think he's played very well this year; long stretches of ineffectiveness, more drops, some awful blocking ,etc. But he has become one of the craftiest WR's I have ever seen as far as creating contact and drawing flags on DB's who make the mistake of getting their hands outside of their bodies.