NFL and Goodell will lie. Highest SB ratings ever, many viewers were difficult to account for with streaming and gatherings, blah, blah,blah....
It reminds me of a restaurant owner I worked for years ago. Nobody would be in the place some nights and I said, man, we're dead tonight. He would get so mad and respond, we're not dead, just slow! Don't ever say we're dead... 🙄