I put the Osteen show on once just, well, for the hell of it... I guess just to see why he pisses so many people off. Morbid curiosity if you will, same reason I'll put on Michael Moore or Sean Hannity.
While he was preaching, they were selling his book at the bottom of the screen. After they finished displaying *that* add, they put one up for the.... I'm not kidding here... the "Joel Osteen Journal." The pitch read something like "Follow along with your book and keep track of your daily improvements."
All they need is the Joel Osteen Certified Writing Device, and of course, the Joel Osteen Writing Device Writing Remover Rubber Block.