Beane specifically addressed the run game issues in the season end PC, he in a not so subtle way told the coaches and players that we will have an effective run game going forward, I’m confident that the OC, OL coach, RBs coach and the players got the message..., I’m certain Beane was not giving lip service to the problem, if the run game schemes fail, some folks employment status will be tenuous to to say the least, that is usually a motivating factor.