For a family of 4 that equates to a $600.00 a month food bill. I would dare say half the US population might find that difficult. Average household incomes about 54k currently, or roughly 3k bring home a month. considering the rampant consumerism in this country you have to factor in the $500 auto loan, $200 credit card payment, $1200 for housing, $150 for cell phones, $100 for cable, $350 for gas, $100 into a savings account, $400 for food maybe. people have their budgets all jacked up. or they just don't do one.