We all love sports but let's get some perspective here. "Criminally undervalued" does not apply to a person making generational wealth for providing no useful goods or services. Maybe it's "below market" when the market consists of other people playing the same sport whose generational wealth is even greater, but look around you at all the people whose jobs you would never agree to do, at any price, who provide us with things we really need.
Let's enjoy the football but please keep it in proportion to the world we live in.