But would the additional revenue from those who refuse to subscribe to DIRECTV make up the difference? Assuming a $400 price for non DIRECTV subscribers, that’s around 4-8 months of billing from a basic package subscriber. If you can get 4-8 months, up front, by offering the Sunday ticket as a stand alone, might just work.
I actually think the smartest move would be to tether it to your wireless service. Offer stand alone Sunday ticket to ATT wireless unlimited subscribers only.