I know this is off topic and i'm only adding to that, BUT ... just on the origins of Joe Marino's use of the 'Herd Mentality' name ... I can remember he had a 'Twitter Tuesday' podcast as part of his weekly Locked On Bills content, where listeners would submit questions/topics for discussion on the podcast every tuesday.
He was never quite happy with the name 'Twitter Tuesday' (especially as it was eventually often published on a day other than tuesday). So, he asked his listeners to suggest (via twitter etc) a new name for this weekly episode of his podcast and Herd Mentality was suggested as part of that process, which he was delighted about from memory. That was a few years ago now and the name has grown from just a name for the podcast episode to his substack etc.
Anyway- back on topic ... I like James Cook but not at $15m! I'd go $8/9m at the absolute max.