You're confused, that's strategy.
Strategy is a high-level plan to achieve one or more goals under conditions of uncertainty.
You keep talking about Mcdermott's vision, again, that's strategy.
The goal of every head coach should be to win the super bowl. How he gets there is his strategy. Our coach's strategy appears to be collecting a bunch of guys that love to play football, call it culture, play fundamentally sound and hope to win. So far it's been a pretty mediocre strategy, little good, little bad. It's an older strategy, one we've seen before in Buffalo many times to mostly poor results.
Culture isn't real, it's something losers talk about winners having to give themselves hope. Some intangible thing is all they're lacking, it's not that the other team is more talented or employs better tactics.
You know what most successful organizations do? They find margins and they exploit them. The Patriots have done this for years. Pick plays, deflated footballs, taping practices and who knows what else. They find the widest margin they can and live there as long as they can. In the business world companies exploit cheap labor, lax regulations, tax breaks, all sorts of things. I'm sure the Chinese kids working to build my iPhone aren't talking about how great the culture at Apple is.