Valid points, all. Just watching NFL Total Access (on NFL Network) and they put the sale on their "rotation" of stories they are covering, but they spent a total of about 1 minute on the sale and a brief Pegula bio. It's simply not sensational (for non-Bills fans, who just don't get it).
By contrast, for those of us in Bills nation, this story is everything. In fairness, how can outsiders possibly understand the significance of how our gritty little town continues to hang with the big boys in the NFL. And someday, may rule them all. Wow.