He’s trying to pop them high and let the win carry them so the coverage can get to them. He needs to just nail it down the damn field and stop being cute.
It’s a race to see who can ruin football first- in lane one with a commanding lead: officiating. In lane two and coming up strong: endless damn commercials.
Its probably a philosophy the coaches like. Can’t get big returns if there’s no returns. Giving up 5-7 yards is worth the risk to potentially get 10-20 extra yards.