Players need breaks, there's plenty of targets for 4 players. I don't see the problem. Zay is a better player than Beasley, he can line up at 1 or 2, Beasley can't and this is coming from a guy that loves Cole but he is a #3 at best, probably even a #4 on many teams. Zay Jones could potentially develop into a #1, Cole will never be that.