Yes, big deal...for the fans. You really think that for the most part players care about "rivalry games"? After the game there will be jersey swaps, photos take, players catching up with opponents. This isn't college anymore.
Never would have seen Thurman and Bryan Cox swapping jerseys. Times change.
No, I agree...a matchup thing. Some may be better than others, for sure. But if you are a team that will rely on matchups to win in the post season....you don't deserve the Super Bowl...JMO