The limit on Federal Loans is $31,000 - no more than $23,000 of this may be subsidized. Beyond that, parents have to co-sign. Have you checked the price of college lately? $23,000 will barely cover the cost of 1 year at a SUNY school.
Not everyone is very rich, or very poor, a lot of us are in the middle.
Community college is a good route for a lot of students, including high achievers.