Walmart, Target, Home Depot, etc. have been doing this for years for anti-theft deterrent reasons....even if the stores know you are stealing, they will allow you to walk out, for the most part unscathed, but keep your face recognition profile on file until your gradual theft reaches around $1,500, where it then changes from a misdemeanor to a felony....once it reaches that point, they can not only legally prosecute you to the full extent, they can legally publish your name and likeness.
When the thieves think they are pretty smart, big brother is smarter.