They need to tweak some of the ticket prices..... paying $100+ for nose bleeds in some of these stadiums is ridiculous.... then after you do that, lower the price of the concessions... You figure that might sell more seats and more concessions.
Not only that figure out how to provide entertainment at Halftime or even before the game.
Shoot, look how they started using their brains when it came to the NFL Draft.... there’s smart people, figure out how to get more butts in seats and sell you product. Lower the cost of beer helps.