Honestly, it does appeal to more than one race. Why have a commercial just target the whites, blacks, Asians, etc.? One race sees a person of their race holding some Charmin Ultra-Strong, while their partner of a different race is the one who brought it home. Boom, now folks other than nasty cartoon bears can enjoy the greatest TP ever invented. I suppose one possible reason that enabled this targeting would be the non-acceptance v. the demographic it reaches. Sure, there are people across ALL races who are against "mixing" but they are quite possibly outnumbered by the demographic targeted, namely red bears.