...extort more TV money from the networks.....and now sports betting.......
NFL Is Bullish on Its $25 Billion Revenue Goal Ahead of Super Bowl
By
Scott Soshnick
and
Eben Novy-Williams
January 28, 2019 5:01 AM
NFL executive Brian Rolapp has an old photo on the wall of his office, hanging right in his line of sight. It shows a group of prep-school football fans so captivated by a game that they ignore a building engulfed in flames behind them.
“Without exaggeration, it sits in a place where I look at it every day,” said Rolapp, the chief media and business officer for the National Football League.
https://www.bloomberg.com/news/articles/2019-01-28/nfl-bullish-about-25-billion-revenue-goal-as-super-bowl-nears