This will trigger lots of fans, but I think part of it is Bills fans got entitled.
We are coming off a 10, 13, 11, and 13 win season. We witnessed greatness, flat out dominance at times over that run. We spanked big names, in prime time, in their houses on many occasions.
Bills were everywhere, Josh’s face is on everything, and we witnessed greatness from the QB position to a level we have never seen.
We spent the last 20 years watching Brady, where QB greatness = rings. I think it has become expected. I think the players fell into the same trap.
Problem is, any given Sunday isn’t a myth. There are no assumed victory’s. The other problem is other key moves haven’t paid off, making the SB entitlement rather difficult.